Since the company was founded in 1922, Jaguar has evolved from the production of motorcycle sidecars to become one of the world's leading designers and manufacturers of premium sedans and sports cars.

Over the past 18 months the Jaguar product range has gone through a period of remarkable change. There have been continuous developments, including revised versions of the compact X-TYPE and distinctive S-TYPE and the beautiful XK sports car range. Jaguar has also launched the all-new aluminum XJ, and the beautiful XJ long wheelbase models. The stylish and flexible X-TYPE Sportwagon is scheduled to launch in late 2005.

This significant list of updates and replacements, in less than two years, provides proof that Jaguar is an inspiring combination of performance, comfort and driving enjoyment, with the ability to change character to reflect customer needs and desires.

At the heart of our product philosophy is a firm commitment to emotional engineering: the production of beautiful, fast cars that combine intelligent, relevant technologies and contemporary luxury. While modernization is part of this commitment, we will not lose sight of our traditional values. Our customers are those who seek out and demand excellence.


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