William Durant, a successful buggy manufacture from Flint, Michigan, asked Louis Chevrolet, a well known race car driver, to help design a car for introduction to the public. He had not yet formed a company to manufacture it.

The Chevrolet Motor Car Company enters the turbulent automobile market on November 3. Durant envisions his new company as an inexpensive competitor to the Ford Model T. He chose to name the company after its designer, Louis Chevrolet, because he liked the sound of the name and because Chevrolet was a prominent name in motor sports.
Chevrolet hits the streets of Detroit with the "Classic Six"--a large, 5-passenger touring sedan with a long list of standard features, including four doors, electric lights and folding top, plus a windshield and its own tool box. Its 299-cubic-inch, 6-cylinder engine could reach a top speed of 65 miles per hour


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